Campaign Evaluation Reflection

For my campaign evaluation, I chose to research an event that Five Points of Life in Gainesville, FL hosted. The event was called An Evening with ABBA and was a concert/silent auction to raise money and awareness. The organization works to promote the other ways, besides giving blood, that you can donate to save lives. The campaign was executed through a Facebook event, press release and PSA video. The event consisted of a band, Almost ABBA, a silent auction, catered food and a martini bar. I personally liked the band choice, Almost ABBA, because A and B are blood types, so it was perfect for this organization. The list of the sponsors and "Special Thanks" that were given were also a plus for the campaign because the sponsors feel appreciated and may have a better chance of working with them on another event.