From Friending to Funding
Scott Harrison's birthday gift idea was very inspiring! I've heard of the charity Water before and donated to similar organizations that provide fresh well water to third-world countries.
Water is an effective Networked Nonprofit because it is transparent.
Each donor can view progress of the clean water project that they are contributing to and the company is very open.
Water is also a simple nonprofit because their message is easy to communicate.
The final reason why Water is an effective Networked Nonprofit is because it listens, engages and builds relationships with individuals about the water tragedy in certain countries.
Org.'s need to begin to experiment with new fundraising models to supplement the old ones to ensure that they are sustainable in the future. Social media is not always the easiest way to raise money, but online fundraising in general is growing. One must build successful relationships before raising a lot of money online. Connecting with young people is harder online because of a lack of income to donate, so the org. must make their story comfortable and meaningful to get donations.
Social media fundraising follows a certain pattern and requires:
-a multichannel strategy
-the thought of people as partners, not ATM machines (I love this one!)
-storytelling makes fundraising personal
-thankfulness makes donors want to give more
-clicking to leverage donation dollars
-conducting online fundraising contests
It is also important for organizations who are fundraising through social media to have:
-credibility
-simple, compelling messages
urgency
-spread out to the giving
-provide donor recognition
-story tell
Governing Through Networks
Governing: outsiders can train a critical eye on the operations and provide expertise, connections, and financial support. Social media makes governing organizations' fundraising easier because you can see who likes the page and who has visited it, etc.
Most important: organizations are accountable for their communities and not just act on their behalf.
Types of ineffective boards:
-Rubber Stamp Board: board approves the plans and wishes of the staff
-Muddle-Through Board: lack strong leadership at board & staff levels
-Fiduciary Boards: almost entirely focused on financials statements and budgets
(All lack diversity, have poor leadership, and a closed culture that doesn't allow for real discussion and outside input.)
Key characteristics of these governance processes:
-Anticredentialism: anyone can participate regardless of their title or position
-Collective choice system: the group makes key decisions democratically
-Communal validation: the products and choices of the group are open ti public scrutiny and revision
-Open development: closed doors and hiding places, with projects developed transparently
Governing boards act like social networks by:
creating private social networks, joining public online social networks, creating open invitations to board meetings, posting draft agendas online, training board members in social media and network weaving, meeting somewhere new, and sharing information and data.
Wednesday, November 30, 2011
Wednesday, November 9, 2011
TNN Chapters 5 & 6
Chapter 5: Listening, Engaging, and Building Relationships
All organizations need to collaborate with other people to be creative and interesting.
Strong relationships are built when you not only take information, but give it as well.
Two-way communication is pertinent when establishing a relationship from the beginning because you want there to be mutual understanding, agreement and respect.
Networking is the #1 way to build new relationships for your organization!
*Safe Harbor project groups have all elaborated with other organizations on campus in order to successfully achieve their goals in promoting domestic violence education.
Organizations need to be: patient, resilient, and resourceful in building relationships.
Publicly announce that you appreciate the help from other organizations so they feel good about giving you their efforts.
Chapter 6: Building Trust Through Transparency
I have always been taught through my PR classes how important it is to have a transparent organization. The act of an organization being transparent can be summed up to keeping no secrets about your organization and telling all of your news to your workers and your clients/users. It can be hard for an organization to be transparent because if they have a "mess up", they are not going to want to admit it to their consumers.
The Penn State communication crisis is a prime example of an organization being transparent because it is very unclear to the PSU students, alumni, fans, etc. about what exactly happened with Sandusky and Joe Paterno. The University's Communication Department needs to do a better job, in my opinion, of addressing the situation fully and explaining it to the whole public.
Transparency is also important for customers/clients to be able to see who works for the nonprofit, the background of the nonprofit, etc. Being honest with the public about "who you are" as nonprofit is the key to success. Even if it does not seem like it currently, there will be a time in a nonprofit's journey when NOT being transparent will bite them in the rear!
All organizations need to collaborate with other people to be creative and interesting.
Strong relationships are built when you not only take information, but give it as well.
Two-way communication is pertinent when establishing a relationship from the beginning because you want there to be mutual understanding, agreement and respect.
Networking is the #1 way to build new relationships for your organization!
*Safe Harbor project groups have all elaborated with other organizations on campus in order to successfully achieve their goals in promoting domestic violence education.
Organizations need to be: patient, resilient, and resourceful in building relationships.
Publicly announce that you appreciate the help from other organizations so they feel good about giving you their efforts.
Chapter 6: Building Trust Through Transparency
I have always been taught through my PR classes how important it is to have a transparent organization. The act of an organization being transparent can be summed up to keeping no secrets about your organization and telling all of your news to your workers and your clients/users. It can be hard for an organization to be transparent because if they have a "mess up", they are not going to want to admit it to their consumers.
The Penn State communication crisis is a prime example of an organization being transparent because it is very unclear to the PSU students, alumni, fans, etc. about what exactly happened with Sandusky and Joe Paterno. The University's Communication Department needs to do a better job, in my opinion, of addressing the situation fully and explaining it to the whole public.
Transparency is also important for customers/clients to be able to see who works for the nonprofit, the background of the nonprofit, etc. Being honest with the public about "who you are" as nonprofit is the key to success. Even if it does not seem like it currently, there will be a time in a nonprofit's journey when NOT being transparent will bite them in the rear!
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