TNN Chapters 1 & 2

The Networked Nonprofit
Chapter 1: Introducing Networked Nonprofits

Surfrider is a networked nonprofit because it is a transparent organization with easy entrance standards and raises awareness and money for oceans and beaches through conservation, research and education. There are many volunteers and paying members leading events for Surfrider and social media pages.

Networked nonprofits incorporate relationship building with people beyond their walls to spread their work.

Free agents= individuals combining their social media savvy with their passion for social causes to accomplish amazing things.

Social media revolution: "the genie has popped out of the bottle, and she won't be put back in" technology will continue to increase, not decrease.

Sean Parker (co-creator of Napster) was in Social Network, the Facebook movie.

"Social media use is a contact sport, not a spectator sport."

LOVED the part about Peggy's Challenge campaign for FA and how she realized social media is such an asset! The viral emails she sent and the help from her kids with Facebook proves how valuable of a tool it can be.

Social media is NOT: hard or time consuming. it IS: core to our work and constituents online.

Social change= any effort by people and organizations to make the world a better place.

Social media is channels (vehicles for conversations).


Chapter 2: Nonprofit Challenges and Trends

Nonprofits need to embrace a new way of thinking and working as networks!!

Elements that make networked nonprofits so effective:
-social networks
-simplifying work
-becoming transparent
-building external relationships

Elements of networked nonprofits that need to be improved:
-leadership
-structure
-rise of Millennials (born between 1978 and 1992, most racially diverse, not likely to join memberships for a lifetime)
-rise of free agents

I really like reading the style of this book! It has a lot of excellent real-life comparisons to networked nonprofits and I think I will learn a lot from it!